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Gotta Love Trump’s Message, But Is His Brand Actually Hurting His Chances?

Donald Trump Announcement Guardian


Although the establishment media is already trying to marginalize him, in the aftermath of Jeb Bush’s passion-free announcement speech, Donald Trump’s announcement yesterday was like the blaring of trumpets as the gladiators entered the Coliseum to do battle; a clarion call to a life or death struggle for the idea of America and the upward mobility that is fundamental to our concept of ourselves.

The evidence that Donald Trump shares the ideas and values of the conservative movement is scant, but Trump’s message that everyone is beating us and, “The U.S. has become a dumping ground for everybody else's problems,” is so true, so obvious and so appealing that it resonates with practically everyone outside the professional political class who are largely the cause of these disasters.

Trump’s pledge to get tough with our adversaries, and his brand as a tough guy reinforced by his television program and thousands of media appearances, made the pledge believable.

And Trump’s analysis of some of the world’s problems appears to be more sophisticated than that of the current occupant of the White House and his Capitol Hill enablers in the Republican Party.

Compare what Donald Trump said about Iran’s drive for hegemony in the Middle East to Republican Senator Bob Corker’s facilitation of Obama’s collapse on Iran’s nuclear weapons program:

Iran is going to take over the Middle East, Iran and somebody else will get the oil, and it turned out that Iran is now taking over Iraq. Think of it. Iran is taking over Iraq, and they're taking it over big league.

We spent $2 trillion in Iraq, $2 trillion. We lost thousands of lives, thousands in Iraq. We have wounded soldiers, who I love, I love -- they're great -- all over the place, thousands and thousands of wounded soldiers.

And we have nothing. We can't even go there. We have nothing.

Likewise, Trump’s commentary on the reality of the economy and the profound implications of that reality was a bit of truth-telling in which no one inside the Beltway or the establishment media will engage:

Last quarter, it was just announced our gross domestic product -- a sign of strength, right? But not for us. It was below zero. Whoever heard of this? It's never below zero.

Our labor participation rate was the worst since 1978. But think of it, GDP below zero, horrible labor participation rate.

And our real unemployment is anywhere from 18 to 20 percent. Don't believe the 5.6. Don't believe it.

That's right. A lot of people up there can't get jobs. They can't get jobs, because there are no jobs, because China has our jobs and Mexico has our jobs. They all have jobs.

But the real number, the real number is anywhere from 18 to 19 and maybe even 21 percent, and nobody talks about it, because it's a statistic that's full of nonsense.

Trump is right about the unemployment rate, and his rhetorical comment that the GDP is “never below zero,” drew a quick rebuke from self-appointed “factcheckers” who noted that “Negative GDP growth -- in other words, GDP shrinkage -- from quarter to quarter is one of the hallmarks of a recession. And there have been lots of recessions over the years -- 11 since World War II.”

Which in context was exactly Trump’s point – Obama’s blue sky rhetoric about the “recovery” is a lot of baloney, so while the media will split hairs over the phraseology, Americans who have seen their real incomes and quality of life shrivel under Obama got the point.

But delivering a great commentary on the abysmal state of the American economy and the disastrous – even frightening – state of our national security and being an effective candidate are two different things.

And Donald Trump, despite his almost universal name recognition and his hard-hitting and unvarnished commentary on the issues has yet to show he can be an effective candidate.

As counter-intuitive as it may seem, part of Trump’s challenge in running is going to be his tough guy brand, and overcoming the idea that being a tough guy and being a bully are perhaps the same thing.

A substantial percentage of Republican voters liked the idea of tough guy New Jersey Governor Chris Christie as the Republican nominee for President, until the practical implications of Christie’s style surfaced in “Bridgegate.”  

After “Bridgegate” Christie’s poll numbers collapsed because the idea of a President whose minions used government power to punish those who didn’t support their Boss, or whom they simply didn’t like, suddenly became a lot less appealing because it made Christie look like a jerk at best, and at worst a scary Nixonian abuser of his authority.

After Obama’s IRS targeting of conservatives, executive overreach on amnesty and countless other large and small examples of abuse of power, Republican primary voters are understandably skittish about the personal characteristics of who gets to exercise the authority of what used to be the most powerful office in the world.

Although Trump’s poll numbers are not all that favorable – in some polls he rates highest for “will never vote for him” – and the establishment media and late night comics will do their best to caricature him, through sheer force of personality and in-your-face truth-telling Donald Trump is going to be a factor in the Republican presidential nominating process.

No doubt the Republican establishment will do its worst and rather than engage his ideas they will try to keep him off the stage of the GOP primary debates, but keeping Donald Trump away from a microphone and a camera is like trying to keep lightening from going to ground.

If he stays in, Trump is going to frame the argument in the upcoming Republican primaries in a way that is very uncomfortable for the political establishment. Unlike many of the other Republican candidates, Trump understands brand management, and if he manages his brand correctly, try as the media and political establishments will to stifle him, he will be a contender.

See The Washington Post transcript for the full text of Donald Trump’s announcement speech through this link.

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hashtag: #TRUMPCARES

I had never thought about Donald Trump seriously until a couple of weeks ago I listened to a speech he gave in South Carolina. My whole world changed as I sat there and listened at what no other politicians would talk about and what no reporters in the media would even dare write about. It was sooooo amazing. Trump, Yes, Donald Trump unfiltered speaking Truth to Power and all of this was unfiltered as he boldly went where no man has gone lately !!?? That's right !! Any other person would have been run out of town, tarred and feathered as an isolationist, protectionist, Conservative Populist, Racist, etc.... but there he was telling it like it really is. Wow !! Several days after that I started following him and commenting on the positives of a Trump Presidency and then he...i.e. Donald Trump Tweeted me on my Twitter feed and quoted what I and another person I was tweeting said about him and about Trusting him. This tweet can be found under the hashtag #TRUMPCARES and then Sean Hannity came on briefly and said something funny like: Trump Trumps Trusts Trumpeted Trump !! I had commented that for some reason I trust Trump. Then of course I was attacked by a lot of liberals... some I even blocked.

about 15 years ago I helped Trump and his then wife Marla Maples with their luggage as they checked into the Buckhead Ritz-Carlton. Their little girl was with them too. Never really thought about Trump much after that but now after doing some research I can honestly say that there is more to Trump than meets the eye. Trump often works both aisles like those in the establishment who hate him. $100,000 dollars is nothing to Trump. He reminds me of a combination of Ronald Reagan and Ross Perot with the dynasty and womanizing thing like Jack Kennedy.

I think a lot of people will be surprised when they hear what Trump has to say. He most definitely will be a contender.

"If you believe you can, then you probably can. If you believe you cant

then you probably cannot."

"Lets make America Great Again !!" Donald Trump

Check it out if you get a chance !!

Cordially, Clinton Berry

President Trump

Very refreshing speech. I hope he has an explanation for his Clinton foundation contributions. If so, he's got my vote. So, how does one post this? Save it? Didn't work last time. Sheesh.

President Trump

Has a nice ring. Boy, I sure like what he says. I think we might have a real man running for office. Let's hear it, Donald! Maybe Scott Walker would be a good Veep. Or perhaps the good doctor.

Donald Trump

The man has a history of success as a American citizen. Also, direction will be framed by Trump, not the Republican party nor the political system.

Sir Trump

The Donald is a man of achievement, he likes results is willing to take calculated risk and expects those on his staff to work as hard as he does..he sometimes comes off as a boor but his end result is usually the kind of bottom line we admire, he is in the black, the US economy is in the red and growing deeper in debt because of absolutely horrible mismanagement by B'OB the "unknown" and his blind mice.....My thinking is DT would scare the living hell out of the communist, he would ramp up the US economy by lowering taxes and giving the private sector the ability to produce, thus giving a leaner, smaller government a stronger position with income and sway in the world of trade and put the free market capitalist engine in gear to create competition both in the Nation for US jobs and around the world, the Yankee Trader would spread the message..compete or die....

Donald Trump

I am voting for him!! He puts all the other contenders in the dust.
None of them hold the dimmest candle to him!!
He is our only hope.


I'm totally with you. I will vote for him in the primary election and hopefully in the general election in 2016. Ovomit has shown us how a present can be, hopfully Donald Trump will show us how good a president can be. We have to go a long way right to just get back to the middle of the road. Maybe he is the vehicle that will get us there. It will not be a professional politician that will. They are all liars, cheats and thieves.

The Donald and the Clinton Foundation

The public record shows Trump gave $100,000 to $200,000 to Bill & Hillary's Clinton Foundation. Trump's daughter even gave $5000 to the Clinton Foundation. Trump is like the Rothschild bankers. He invests his money on both sides of the aisle to always be able to have clout with whom ever is the winner.

He's no fool

He would know better as a businessman to make government enemies by not paying his backsheesh (means customary bribes if I spelled it correctly). Even Proverbs says something to the effect that a bribe well placed, avails much.