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Viguerie, Trump, Data and the GOP

Joshua Darr, fivethirtyeight.com

In 1965 Richard Viguerie went to the clerk of the House of Representatives and copied (by hand) the names of donors who gave Goldwater $50 or more, forming the basis for his mailing list. Viguerie used this data to send 70 million letters per year and 1 billion pieces of conservative direct mail between 1974 and 1980, when conservative Ronald Reagan was elected president.


http://fivethirtyeight.com/features/trumps-scorning-of-data-may-not-hurt-him-but-itll-hurt-the-gop/