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Viguerie Releases Schedule For Double Your Donors Conservatives Only Marketing Seminar

Today, CHQ Chairman and conservative direct marketing pioneer Richard A. Viguerie has released the full schedule for his much-anticipated Double Your Donors conservative direct marketing seminar to be conducted October 12 at the Renaissance Arlington Capital View Hotel, 2800 South Potomac Avenue, in Arlington, Virginia.

CHQ Chairman Richard A Viguerie

 

On October 12 conservative direct marketing pioneer and ConservativeHQ.com Chairman Richard A. Viguerie will be teaching a day-long seminar on how to increase the influence, revenue, and prestige of conservative organizations by doubling or even tripling its size.

He’s titled it Double Your Donors and has released the full 9-hour schedule below.

Mr. Viguerie says this day won't be relaxing, kick-back time -- you'll need to pay close attention and take lots of notes. Because he’s going to share his 56 years of direct mail/direct marketing knowledge with you in about 9 hours.

This will definitely not be Direct Mail 101, although Mr. Viguerie and four of his team probably spend a little time reviewing some of the important basics which even the best of us forget over time, but most of Double Your Donors will be new information to everyone.

No one in the conservative movement has worked with as many direct mail giants, has had the direct mail success, failures, and experience, or has read and studied marketing as much as has Richard A. Viguerie and his team at American Target Advertising.

At 83 Mr. Viguerie still works about 13-14 hours a day, 5½ days a week; since the early 1960s, he has spent 2-3 hours a day, 6 days a week, studying direct mail, direct marketing, and related business matters.

When we asked Mr. Viguerie why he decided to host his first (and perhaps only) personal seminar he told us, “In my opinion, the next three years offer an unprecedented opportunity for conservative organizations to greatly increase the number of their active donors, as well as their net dollars, bequest, annuities, major gifts, etc.”

“Most conservative organizations,” said Viguerie, “should be able to double or triple the number of their active donors within 2-3 years, and increase their postal net income by 30-40%+ each of the next 3 years. Of course, you should also see significant growth in major gifts and bequest.”

While it is true the left is raising massive sums of money since the November election, so are a number of conservative organizations. Mr. Viguerie says some of his clients are raising record amounts of money, and much of that is from new and energized donors.

How much it will mean to your organization and the conservative cause if you take advantage of the once-in-a-lifetime opportunity to double, triple, or even quadruple the number of donor members/supporters of your organization?

So, for a short run loss of a day (two if you're coming from out of town) and $5,000, you'll experience a short-run gain (first year) of some thousands of percent of increased income from your investment.

After the session ends at 6:00 pm, Mr. Viguerie will host a reception with heavy hors d'oeuvres for a couple of hours to allow for networking and will be joined by 10-12 members of American Target Advertising’s most experienced creative team.

To encourage participating conservative organizations to get this knowledge to all of the key players on their team, Mr. Viguerie is offering a reduced price of $3,500 for each additional person from the same organization.

The seminar will be held at the Renaissance Arlington Capital View Hotel, 2800 South Potomac Avenue, Arlington, Virginia 22202, near Washington-Reagan National Airport. If you have any questions about Double Your Donors please call Priscilla Jones or Bob Sturm, at (703) 392-7676).

Double Your Donors Seminar Agenda

Thursday, October 12, 2017
Renaissance Arlington Capitol View Hotel
Arlington, Virginia
8:30 am-6:00 pm

Sixty percent of all first-time donors to your conservative organization never give again.  To fix this "crime" and dozens of other problems keeping you from saving America, spend the day with Richard A. Viguerie, the funding father of the conservative movement.

Viguerie's Four Horsemen of Marketing™ can help you:

Find a wife/husband,
Get a raise,
Get a promotion, or
Get that dream/high-paid job.

In a 24/7 Trump world, how do you:

Increase your housefile net by 30-40% a year?
Increase your housefile size by 30-40% a year?
Write successful acquisition packages?

How, why, and when should you Trumpize the copy in . . .

Your housefile,
Your acquisition packages,
Your 501(c)(3) organization,
Your digital and social media,
Your newsletter,
Your thank you's.

Viguerie's Four Horsemen of Marketing™

Get one wrong and you will lose millions of dollars.
Get all four wrong and you will be assigned to the ash heap of history.

1.      Position (private)

2.      Differentiation (public)

3.      USP/Benefit

4.      Brand (singular)

If you are not a purple cow, you need to be. (Do you even know what a purple cow is?)

Have you been operating as a third force? If so, you should stop, because conservatives should now be a fourth force.

Learn why Newton's Third Law of Physics can take your conservative organization in the next three years to new heights.

Find out why:

The number one reason your housefile mailing results are weak.
The number one reason your acquisition mailing results are weak.
The number one reason you failed to get that big gift you were counting on.

The number two reason your housefile mailing results are weak.
The number two reason your acquisition mailing results are weak.
The number two reason you failed to get that big gift you were counting on.

The number three reason housefile mailing results are weak.
The number three reason your acquisition mailing results are weak.
The number three reason you failed to get that big gift you were counting on.

Are you focused on a "hungry market?" If not, success will be exceedingly difficult.

When you communicate with your donors and prospective donors, do they hear the sound of the cannons and smell the gunpowder? If they don't, you're losing millions of dollars.

Do you push/chase postal mailing using emails, digital, predictive dial phone calls? (A recent test produced a 100% increase in net income.)

How Newt's Four-Part Plan helps move all problems toward a solution.

Are you providing the #1 thing grassroots conservatives want and need?

Do you have an effective tagline?

Is your tagline reducing your income?
By the way, do you even have a tagline?

Do you use buck slips?

Do you use Pub Notes?

Are you legal in all 50 states?

What should you do when the government calls -- and they will.

Are you paying attention to others' copyrights?

How often should you mail to your housefile?

Why don't you have a monthly giving program?

Seven things you must do before launching an acquisition program.

The number one mistake 95% of nonprofits make on their website.

Why a "cuss" letter almost always fails -- and it should.

Can list co-ops solve your list problems?

Where are the good prospect lists?

What are the secrets to writing great copy?

And don’t forget, after the session ends at 6:00 pm, Mr. Viguerie will host a reception with heavy hors d'oeuvres for a couple of hours to allow for networking and will be joined by 10-12 members of American Target Advertising's most experienced creative team.

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