direct mail

Newton’s Third Law of Physics is Alive and Operating in the Political Arena

Our opponents are raising hundreds of millions of dollars and growing their organizations. The good news is, the voters and donors of Donald Trump's new conservative -- populist coalition are more engaged and outraged than ever. If there was ever a time to start or grow your conservative organization that time is now.

Conservatives Should Embrace the Creative Disruption in Today's Politics - Part 2 of 2

By Richard A. Viguerie, CHQ Chairman
Today’s political and communications environment is a once-in-a-century moment of creative disruption in American politics. Conservative principles—our products, if you will—are timeless, but some of our brands and marketing have gotten stale. Conservatives can look back or we can become more customer-focused, and grow, evolve, and adapt to this new environment of instant communication to lead America out of the smoking ruins of the old political and communications order.

The Disruption of Fortune 500 Companies Has Moved to Politics - Part 1 of 2

By Richard A. Viguerie, CHQ Chairman
By using the new and alternative media as a key means of communication with core supporters, neither Trump nor Reagan ceded the ability to set the terms of the campaign to the self-appointed gatekeepers of the establishment media. This was a key element, perhaps the key element, that distinguished their winning campaigns from the also-rans in the primary.

Direct Mail: Ethical And Essential For The Conservative Movement

Kimberly Bellissimo, Daily Caller

Kimberly Bellissimo, founder of Base Connect, swats Matt Lewis' misinformed article about direct mail. Direct mail gets your message out in a targeted way to the people who are most interested in your message. It's proven to heighten awareness of a candidate or cause among those most likely to take action.