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Viguerie, Trump, Data and the GOP

Joshua Darr,

In 1965 Richard Viguerie went to the clerk of the House of Representatives and copied (by hand) the names of donors who gave Goldwater $50 or more, forming the basis for his mailing list. Viguerie used this data to send 70 million letters per year and 1 billion pieces of conservative direct mail between 1974 and 1980, when conservative Ronald Reagan was elected president.