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I Share My Secrets

The mission of my company, American Target Advertising, is to grow the conservative movement, and to help conservative leaders take advantage of the new opportunities the election of Donald Trump offers to conservative organizations, I have decided to host a day-long seminar on how to grow your conservative organization during the exciting and challenging environment created by the election of Donald Trump.

If you are leading a conservative organization – or want to start one – I invite you to take this one-time opportunity to understand the new “Age of Trump” marketing environment we conservatives face, and save Richard Viguerie$500, by registering today for my October 12 direct mail/marketing seminar.

The $500 “fiscal conservative” discount ends tomorrow, and on September 1 the price goes up, so please check your calendar, go to the website and register today.

I know it will be hard for many of you to believe, but during all my 56 years of doing mail/direct marketing for more than a hundred conservatives organizations and candidates, it’s been exceedingly difficult to raise money – including finding new donors – when a Republican is in the White House.

In fact, many conservative organizations have a difficult time keeping their doors open when a Republican is president, and one way they survive is to retrench, including laying off staff, cutting back programs, and ceasing to spend money on acquiring new donors.

This was true when Reagan was President, as well as Nixon, Bush 41, and Bush 43.

However, there are two exceptions, and the similarities are striking.

I said it was a difficult time to raise money for conservative causes during Nixon’s presidency, and that was true from 1969-1972. But that changed starting in 1973 as the Left became focused on driving Richard Nixon from office.

As the Left increased its efforts to impeach Nixon, conservatives greatly increased their giving.

I’m seeing the same thing these days as the unhinged Left – in the Congress, the streets, the universities, and of course, the media – becomes more and more shrill and out of control, grassroots conservatives are responding by becoming upset, angry, frightened, and anxious to do something in opposition to the crazies.

The easiest, quickest, and traditional way conservatives respond to the outrages of the Left is to financially support those who are effectively opposing the Left.

Remember Isaac Newton’s Third Law of Physics: Every action has an equal and opposite reaction. Here’s a link to an article I recently wrote detailing this effect on the conservative fundraising community.

The Left is benefiting from massive amounts of anti-conservative media and Leftwing organizations have raised huge sums of money since the November 2016 election – but so have a number of conservative organizations.

Some of our clients are raising record amounts of money, and much of that from new and energized donors.

In my opinion, the next three years offer an unprecedented opportunity for conservative organizations to greatly increase the number of their active donors, as well as their net dollars, bequest, annuities, major gifts, etc.

Disruption has come to business and education. It’s now come to politics. The disruption is happening not only in the Republican Party, but also in the Democratic Party – and throughout much of Europe.

A significant factor in this disruption is the new and alternative media. Direct mail and direct marketing have been changing American politics for more than 50 years. I’m happy to have been the first to recognize that direct mail was a form of alternative media and apply direct marketing techniques to politics back in 1965, but lately it’s been picking up new speed and now, with the Trump presidency I suspect, “we ain’t seen nothin’ yet.”

I’ve often spoken before conservative organizations or presented at seminars on direct marketing, but I’ve never hosted an event to share my 56 years of direct mail/marketing knowledge – until now.

Today’s environment is too fraught with opportunity for me to wait around until the next marketing business national meeting or conservative conference to share the knowledge that will help you grow, build or start your conservative organization.

That is why on October 12 I am holding my first (and maybe only) direct mail/marketing seminar. While I plan to do most of the presenting I will also call upon some of the top members of my team at American Target Advertising to add their specialized knowledge and expertise.

This isn’t going to be a “Direct Mail 101” class – and I’m not charging a “Direct Mail 101” price. The cost is $4,500 – if you register by August 31.

And that’s a ridiculously low price for the knowledge of how to double or triple the number of your organization’s active donors over the next 2-3 years and increase your postal net income by 25-40%+ each of the next 3 years, and of course see significant growth in major gifts and bequests.

I believe the next three years offer an unprecedented opportunity (not seen in my lifetime) for conservative organizations to experience major growth in the size of their active donors, net dollars from postal mail, major gifts from energized new and current donors – and most importantly – in the effectiveness of their mission.

With great hope and expectation for a conservative America I invite you to join me on October 12 for this exciting seminar. To register, go to and sign up today. If you have any questions, please call my assistants Bob Sturm or Priscilla Jones at 703-392-7676.

PS – While this is not going to be a play day – we’re going to work hard all day – when the seminar is over we will have a reception with heavy hors d’oeuvres for a couple of hours to allow for networking, and we will be joined by the most experienced members of American Target Advertising’s creative team.

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