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A Passion for Growing Conservative Organizations Behind Latest “Double Your Donors” Event

Viguerie and DYD
The third Double Your Donors (DYD) seminar in three years was held at the Capital Hilton in Washington, DC on Tuesday, December 10. Many non-profit organizations were in attendance, and ranged from pro-life and pro-freedom groups to higher education organizations and ministries. This event was offered at no charge to anyone who works for a conservative organization of any size, at any level, and is interested in fundraising through direct mail and digital outreach.

The conference was hosted by American Target Advertising (ATA), and Richard Viguerie presided over the day-long event. Viguerie shared essential tools honed during his 58 years of direct mail and direct marketing experience. Joining him on stage was Kathleen Patten, ATA’s president and CEO, who added her own expertise after working for more than 30 years in the industry.

Three additional presenters rounded out the day’s lineup. Ben Hart, Senior VP/Copywriter with ATA, gave concrete examples of and methods for writing killer postal packages. American Mailing Lists Corporation’s President Dorothy Miller keyed in on the importance of maximizing prospecting potential with the right lists—and how to determine what lists are most effective for an organization’s intended recipients. Joining a Double Your Donors event for the first time was NextAfter’s founder Tim Kachuriak. He presented for an hour on how to optimize an organization’s digital fundraising efforts, and transforming results by testing different packages against each other.

The NextAfter Institute, a project of NextAfter, shares a similar mission with DYD. It exists to equip nonprofit fundraisers and digital marketers with original research, evidence-backed resources, and data-driven training to better understand donors and why they give. Mr. Viguerie’s personal mission has always been to help conservative organizations grow so that they may be able to fund their important work. Seeing both of these pioneers sharing a stage for the first time was a highlight for many of the seminar attendees!

Back by popular demand, as well, was the rapid-fire panel of the five presenters who fielded questions from those in attendance. The Q&A portion of these events goes far in the way of cementing what was covered during the action-packed training day, and to follow up on topics that were touched upon during the speeches, but required greater detail.

Conference materials and information on additional events will be available at

If you would like to know more about upcoming DYD opportunities, please call (703) 392-7676.

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