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As a general rule we don’t endorse commercial products or give free advertising to giant corporate enterprises – but we make the occasional exception when a corporate leaders stands up for conservative principles – as Goya Foods CEO Robert Unanue did recently when he attended a White House as part of a Hispanic roundtable and said, "We're all truly blessed, at the same time, to have a leader like President Trump, who is a builder. And that's what my grandfather did. He came to this country to build, to grow, to prosper."

Goya was founded in 1936 by Unanue’s grandfather, who immigrated from Spain. It remains a privately held, family-owned business.

Unanue’s appearance was part of Trump’s executive order called the Hispanic Prosperity Initiative. Unanue announced that, as part of the initiative, Goya would donate one million cans of chickpeas and another million pounds of food to food banks throughout the country.

Far Left Congresswoman Alexandria Ocasio-Cortez immediately suggested in a tweet that she’d boycott Goya. "Oh look, it’s the sound of me Googling 'how to make your own Adobo,'" she tweeted alongside a call for the boycott. Failed Democrat presidential candidate and Housing and Urban Development Secretary Julian Castro took to Twitter to condemn the statement, using the hashtag #Goyaway.

Other Leftwing celebrities jumped in to join the threatened boycott. Model and cookbook author Chrissy Teigen posted a thread on Twitter that she would no longer buy Goya products and would instead find other (Editor’s note: highly unlikely) ways to support the farmers who supply goods for the company. "I will personally do what I can to financially ensure these farms can carry on without them," she wrote.

Lin-Manuel Miranda, star and writer of the Broadway musical “Hamilton,” also trashed Mr. Unanue and encouraged his Twitter followers to boycott the brand.

According to Spectrum, Mr. Unanue appeared on Fox and Friends on Friday and responded to the calls for boycott. He said that, in 2012, Goya Foods had been part of nutrition initiatives spearheaded by then-First Lady Michelle Obama and he received no criticism. But now, because the company is teaming up with this president, he is facing controversy, which he finds hypocritical.

“You’re allowed to talk good or praise one president, but when I was called to be part of this commission to aid in economic and educational prosperity, and you make a positive comment, all of a sudden that’s not acceptable,” he said. “I’m not apologizing.”

One “celebrity” who wasn’t buying the hate was UFC star Jorge Masvidal, who tweeted, “Actions of @GoyaFoods speak louder than the #woke mob. My people don’t get influenced by those that don’t know. They’ve been helping our people when we needed it most,” linking to a story about Goya donating a million pounds of food to those impacted by Hurricane Maria in 2018.

Sen. Ted Cruz, who is of Cuban ancestry, tweeted: "Goya is a staple of Cuban food. My grandparents ate Goya black beans twice a day for nearly 90 years. And now the Left is trying to cancel Hispanic culture and silence free speech. #BuyGoya"

President Trump similarly tweeted "I LOVE @GoyaFoods!" amid the backlash. Figures such as former model Chrissie Teigen had advanced the boycott as a way to retaliate against CEO Robert Unanue, who appeared beside Trump at a White House event this week.

Our friend conservative commentator Charlie Kirk also ripped the boycott, suggesting it would harm minorities.

"Imagine boycotting one of America’s largest minority-owned businesses and thinking that you’re doing something to end racism," he tweeted on Friday. "That’s the current mindset of the leaders of the Democrat party."

We will pass on the opportunity to explore the ethnic ties of Rep. Alexandria Ocasio-Cortez, a privileged product of suburban Westchester County, New York, who has to Google the recipe for a Hispanic staple like adobo, and instead share what Jovita Carranza, President Trump’s appointee to head the U.S. Small Business Administration, wrote in a recent op-ed for the Miami Herald:

As the daughter of first-generation Mexican Americans born in a working-class community in Chicago, I know firsthand how important opportunity is in promoting upward mobility and achieving the American Dream...

Business-owning households that start off as low-income are much more likely to become wealthy than households that depend entirely on wage work. The administration’s support for minority entrepreneurship is one of the reasons poverty rates of African Americans and Latinos reached record lows under this president...

Before this pandemic began, Hispanic entrepreneurs were creating wealth in our community at a rate never before seen in my lifetime. In 2019, the average revenue of Latino-owned businesses improved by an astounding 46.5 percent in 2019, increasing from $327,189 in 2018 to $479,413 in 2019...

Under this president’s leadership, Hispanics are the fasting growing entrepreneurial group in the country and contributed significantly to the thriving economy we experienced just a few months ago. And it will be the same resilient entrepreneurs who will help lead the way in our nation’s recovery and future growth...

But hey, Democrats and woke “celebrities,” by all means boycott one of America’s largest Hispanic-owned businesses because Orange Man Bad.

Like Rep. Alexandria Ocasio-Cortez, I had to Google the recipe for adobo, but I don’t think I’ll be making my own anytime soon when Goya Adobo has been the key ingredient in my favorite Adobo Chicken for many years and Goya Mojo Criollo Marinade is my go-to marinade for just about anything that goes on the grill.

We urge CHQ readers and friends to give Goya foods a try – if you are unfamiliar with the cuisines of Spain, Latin America and the Philippines this is your incentive to try one of their recipes. Or you can simply join Goya Foods CEO Robert Unanue in contributing Goya foods to your local food bank – you will be supporting your neighbors who have been hard hit by the coronavirus economic downturn and a corporate leader who refuses to be bullied by the Leftwing mob.

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