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Chick-fil-A Destroys Its Brand

Chick-fil-A charities
Chick-fil-A, the formerly Christian-friendly fast food restaurant chain that conservatives stood by through countless protests and boycotts by the radical homosexual lobby and other Far Left anti-Christian forces has finally caved-in and announced that it will no longer be giving to two Christian organizations despised by the Left; the Fellowship of Christian Athletes and The Salvation Army.

It is hard to imagine two organizations that are less controversial and more respected among cultural conservatives than the Salvation Army and the Fellowship of Christian Athletes. Both organizations are long-established completely non-political organizations that carry completely mainstream Christian messages to millions on college campuses and some of the Nation’s poorest communities.

But they both hold a Biblical view of marriage and oppose the radical homosexual agenda that would normalize same sex “marriage” and other practices that the homosexual lobby and the cultural Left are trying to force upon America.

This final slap in the face to its conservative customers has been a long time coming.

Alexandra Deabler of FOX News reports Chick-fil-A stopped giving money to several conservative Christian groups in 2012 following the Leftwing backlash against CEO Dan Cathy’s comments opposing gay marriage, but the chain continued to donate to the Fellowship of Christian Athletes and The Salvation Army. According to a statement to the Business Insider, the donations were due to a multiyear commitment the brand had made to both organizations, which ended in 2018.

However, this decision appears to be a direct contradiction of the principles of the restaurant chain’s late founder, S. Truett Cathy. (You can read our memorial column for Mr. Cathy through this link.)

Mr. Cathy was and is a revered figure among Christian entrepreneurs. This reputation was earned because Chick-fil-A's "Corporate Purpose" as enunciated by Mr. Cathy was not to make money, it was: "To glorify God by being a faithful steward to all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A."

Mr. Cathy taught a boy's Bible study on Sunday morning for over half a century, according to the Christian Examiner. In the last few years prior to his death in 2014 he moved into "semi-retirement" from teaching but said in 2012 he still did it "when there's an emergency."

Over the years, Mr. Cathy's company nurtured a reputation for fast and courteous service, urging its employees to use the phrase "My pleasure!" when dealing with customers and putting into action the day-to-day principles he outlined in his book, “It's Better to Build Boys Than Mend Men.

It is hard to think of an organization more in line with the principles of Mr. Cathy’s book than the Fellowship of Christian Athletes, so it appears that in the five years since his passing those principles have been replaced by pursuit of the Almighty Dollar and unlimited international expansion.

Back in 2012, at the height of the homosexual boycott of Chick-fil-A, conservatives, starting organically at the grassroots, called for a Chick-fil-A Appreciation Day. The day after we conducted a reader poll and posted the results in an article entitled “CHQ Readers Take a Bite Out of Liberals for Chick-fil-A Appreciation Day

Here’s what we found:

CHQ readers took a bite out of liberals in yesterday’s poll with an overwhelming 91% expressing support for Chick-fil-A and its stand in support of the biblical definition of marriage.

41% of those who voted in yesterday’s poll said they ate at Chick-fil-A.  34% said they would have, but there is no franchise in their area and 16% tried, but gave-up because of the crowds.

We asked you: “Did you eat a meal at Chick-fil-A yesterday?”

Here is how you responded:

41% said “Yes”

34% said “I would have, but we do not have a franchise in my area.”

16% said “I would have, but my local Chick-fil-A was swamped and I could not get in.”

6% said “No”

3% said “I do not make political statements with my dining choices.”

What Chick-fil-A’s corporate leadership apparently fails to appreciate is that a brand is more than food and service, it is also what customers perceive about the corporate ethos. Chick-fil-A, with this announcement, has effectively destroyed the perception that the company still adheres to S. Truett Cathy’s Christ-centered corporate values.

The damage has been swift, with Texas Governor Greg Abbott, who has fought anti-Christian discrimination against the restaurant chain tweeting that he's "headed to Bill Miller's tonight," a reference to a popular local Texas BBQ chain.

I’m with Governor Abbott, for the past seven years I’ve made a political statement with my dining choices by eating at Chick-fil-A once a week, usually on my way to go shooting, but this week I’ll be stopping at a local independent restaurant that serves a good meal fast, has friendly and polite employees (mostly family) and has a large cross prominently displayed in the dining room.

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