A recent Rasmussen Reports survey shed some harsh light on why customers have quickly abandoned brands that have closely associated themselves with transgender ideology.
By a 3-to-1 margin, Americans believe there are only two genders, and a majority support laws against transgender treatment for minors.
The latest Rasmussen Reports national telephone and online survey finds that 71% of American Adults agree with the statement that “there are two genders, male and female,” including 57% who Strongly Agree. Twenty-three percent (23%) disagree, including 10% who Strongly Disagree. These findings are just slightly changed from December 2021, when Harry Potter author J.K. Rowling sparked controversy by criticizing transgender ideology. (To see survey question wording, click here.)
Several states have recently enacted legislation prohibiting transgender treatment for minors. Sixty-two percent (62%) of Americans approve of legislation making it illegal to perform sex-change surgery on minors, including 46% who Strongly Approve of such laws. Thirty percent (30%) disapprove of states passing laws to ban such surgeries on minors, including 18% who Strongly Disapprove.
Fifty-nine percent (59%) of Americans approve of laws making it illegal to give hormone replacement therapy (HRT) to minors, including 59% who Strongly Approve. Thirty-one percent (31%) disapprove of laws against HRT for minors, including 18% who Strongly Disapprove. These findings are similar to Rasmussen’s survey of Likely Voters in February.
As we have observed on a number of occasions many American corporations are no longer businesses in the sense that their purpose is to maximize shareholder profit and value. Rather, they have become Far Left political operations masquerading as businesses, and one of the first big corporations to make that “transition” was retail giant Target (NYSE ticker TGT).
Target CEO Brian Cornell, who apparently did no market research of his own before putting his shareholder’s money behind the transgender agenda, recently defended the store’s LGBTQ clothing collection for children and pushed back against the outcry over “woke” capitalism, which has also engulfed beer brand Bud Light as well as entertainment giant Disney.
“I think those are just good business decisions, and it’s the right thing for society, and it’s the great thing for our brand,” Cornell said On Fortune’s “Leadership Next” podcast last week.
Target shareholders would most likely disagree as the Minneapolis-based chain has lost $9 billion in the last week.
According to reporting by the New York Post, a week ago Wednesday before the controversy erupted, Target’s stock closed at $160.96 a share, giving the big-box chain a market capitalization of $74.3 billion.
As of early trading on Thursday, however, shares of the company were trading off another 1% at $141.76 — capping a weeklong tumble that has shrunk the “cheap chic” discount retailer’s value to $65.3 billion.
That amounts to a 12% drop that has shaved a whopping $9 billion off the company’s market capitalization.
Bud Light suffered a similar fate after partnering with transgender “influencer” Dylan Mulvaney.
Bud Light’s market share has dropped by at least 25% and Bud Light kiosks at major sporting events are ghost towns. According to reporting by the UK’s Daily Mail (American establishment media being predicably silent on the matter) amid the backlash, AB's market capitalization has dropped nearly $6 billion since the firestorm over the Mulvaney ads broke, a decline of nearly 5 percent, however the company continues to sponsor “pride” events and the Mulvaney partnership.
Translation: Screw you conservative and traditional values beer drinkers.
Their doubling down only served to enrage customers more - and likely played some part in Anheuser-Busch's recent market woes, observed the Daily Mail’s David Averre, in a major understatement.
It has gotten so bad for Bud Light that the company is buying back expired beer – unheard of for what used to be America’s #1 beer brand – and local Bud Light distributors are running ads distancing themselves from the national brand’s marketing decisions.
But the Rasmussen survey reveals opposition to transgender ideology much broader than boycotts of transgender-affiliated brands and rejection of woke capitalism.
Only 26% think schools and teachers should be allowed to counsel students on their sexual and gender identities without parental knowledge or consent, while 60% are opposed to such policies, and 14% are not sure.
Seventy-five percent (75%) of Republicans, 44% of Democrats and 64% of those not affiliated with either major party are opposed to schools counseling children on gender identity without informing parents.
While majorities in every political category agree that there are only two genders, Democrats (47%) are less likely than Republicans (72%) or the unaffiliated (54%) to say they Strongly Agree.
Majorities in every political category also oppose transgender treatment for minors, especially sex-change surgery, with 73% of Republicans, 56% of Democrats and 59% of the unaffiliated at least somewhat approving of legislation making it illegal to perform such surgery on minors.
Women (65%) are more likely than men (55%) to say schools and teachers should not be allowed to counsel students on their sexual and gender identities without parental knowledge or consent.
Majorities of every racial category – 55% of whites, 64% of blacks and 57% of other minorities – Strongly Agree that “there are two genders, male and female.” Blacks and other minorities are more likely than whites to believe schools and teachers should not be allowed to counsel students on their sexual and gender identities without parental knowledge or consent.
Adults under 40 are less likely than their elders to believe there are only two genders. Americans ages 40-64 are most in favor of laws prohibiting sex-change surgery on minors.
Americans with children at home are more likely than their childless peers to approve of laws prohibiting transgender treatment of minors.
Americans with annual incomes over $200,000 are most likely to believe schools and teachers should be allowed to counsel students on their sexual and gender identities without parental knowledge or consent, while those earning between $30,000 and $50,000 a year are most opposed to such counseling in schools.
Translation: Transgender ideology, along with other Marxist-inspired rejection of traditional Judeo-Christian values and norms is the product and province of our self-appointed liberal elite.
We urge CHQ readers and friends to forward this article and to join Eagle Forum’s boycott Target campaign through the link.
Bud Light brand Vice President Alissa Gordon Heinerscheid
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Anheuser-Busch CEO Brendan Whitworth
transgender activist Dylan Mulvaney
Biden administration transgender regulation
Parental Bill of Rights
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Trans clothing for young children
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