Anheuser-Busch CEO Brendan Whitworth and Bud Light’s brand Vice President and liberal corporate scold Alissa Gordon Heinerscheid are desperately trying to save themselves from
the wrath of shareholders after it was revealed that their decision to make transgender political activist Dylan Mulvaney the face of their flagship brand cost the company $6 billion in market capitalization.
Bud Light is America's number one brew, with a market share of more than 13 percent, but according to Harvard and Warton Business school grad Alissa Gordon Heinerscheid, it is a failing brand, as she told a podcast, “This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light…”.
Heinerscheid’s answer to the purported decline of Bud Light was to make transgender political activist Dylan Mulvaney, a person suffering from a severe mental illness – gender dysmorphia – the face of the Bud Light brand in its flagship visual media advertising during the March Madness basketball tournament and the Masters Golf Tournament.
It didn’t take long for the inevitable consumer backlash to hit Bud Light.
Former Major League Baseball player Aubrey Huff tweeted: “Talk about not knowing your target market. My God how dumb you have to be @budlight?” The Daily Mail reported the decision to work with Mulvaney angered many other formerly loyal customers, including country singers John Rich and Travis Tritt who made the decision to remove all of the products from his tour bus, and Kid Rock, who shot up several cases of Bud Light.
Tritt said he and Rich were not alone - many other artists are following suit. “Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled,” Travis Tritt said in a Tweet. “I have no such fear.”
And now the investor backlash has hit Budweiser as well.
According to reporting by the UK’s Daily Mail (American establishment media being predicably silent on the matter) amid the backlash, AB's market capitalization has dropped nearly $6 billion in the past 10 days, a decline of nearly 5 percent, however the company continues to remain silent save for a short statement confirming the partnership.
That statement said the parent company supported Bud Light's decision to work with Mulvaney, who ballooned to internet “stardom” as a political activist for the poison of transgender ideology.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” the statement read.
Translation: Screw you conservative and traditional values beer drinkers.
Their doubling down only served to enrage customers more - and likely played some part in Anheuser-Busch's recent market woes, observed the Daily Mail’s David Averre.
But in the face of a $6 billion loss in market cap, Budweiser executives are doing something – they are trying to cover their own tracks and culpability for enraging their customers and undercutting their values, while not actually disavowing the campaign.
Far from saying they were wrong and disavowing Mulvany’s transgender poison they are simply trying to shift blame away from Anheuser-Busch CEO Brendan Whitworth and Bud Light’s brand Vice President and Alissa Gordon Heinerscheid on to some nameless “low level” staffer.
The decision to include Mulvaney in the campaign was purportedly taken by a 'low-level marketing staffer,” two sources close to the situation told The Daily Wire.
That claim comes despite the attention on Bud Light's VP of marketing, Alissa Heinerscheid, for her remarks in an interview days before the Mulvaney partnership, saying she wanted to trade the brand's “fratty” reputation for “inclusivity.”
Sorry, we’re not buying the idea that a “low-level marketing staffer,” can order up custom Bud Light cans for Mulvany and launch what was alleged to be a groundbreaking marketing campaign for the company’s flagship brand during two of the prime beer advertising events of the year – the Masters Golf Tournament and March Madness basketball tournament.
In our view this is nothing more than Anheuser-Busch CEO Brendan Whitworth and Bud Light’s brand Vice President Alissa Gordon Heinerscheid trying to save their skins before the company’s April 26 annual meeting.
You can contact Anheuser-Busch through this link or call the corporate headquarters at 1-800-342-5283, or better yet call your local Anheuser-Busch distributor, here’s a link to the list of distributors – find the distributor in your area, call them and tell them you are sick to Far Left corporate liberals undermining traditional values and in response to their decision to spread transgender poison you are boycotting Bud Light and other Anheuser-Bush products.
Bud Light brand Vice President Alissa Gordon Heinerscheid
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Anheuser-Busch CEO Brendan Whitworth
transgender activist Dylan Mulvaney
Biden administration transgender regulation
Parental Bill of Rights
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